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Pharmaceutical Distributors in Australia

The Rocket mission = More power to brands!

If you’re a brand owner in the pharmaceutical consumer goods industry seeking to increase product distribution and boost sales, you’ve landed in the right place.

Rocket has the tools to broker the best deals with retailers, getting you onto shelves in the right outlets, and ensuring the benefits of being in-store are maximised all day, every day.

Add some Rocket fuel to your brand’s engine! We are a new generation sales agency with entrepreneurial spirit embedded into our culture. Put simply, we help launch new brands and grow existing ones through effective management of retailer relations.

We take a full-service approach that provides a smart and modern alternative to the more traditional offerings of pharmaceutical wholesalers and distributors in Australia.

Our team has torn up the rule book when it comes to wholesale and distribution, challenging the status quo by creating something new, exciting and unique. Think of us as the conduit between brand and retailer, bringing them together to establish mutually beneficial relationships that will develop and thrive over the long-term.

Rocket clients range from start-ups seeking to break into the pharmacy market for the first time, through to long-established major Australian players looking for increased market presence.

What sets us apart is our mission to give more power to brands. We achieve this by providing ultimate visibility, arming our clients with guidance and intelligence that will help drive their businesses into the future.

With Rocket you’ll bolster your own team with access to critical thinkers and an unparalleled understanding of the pharmacy landscape. We know exactly what it takes to ensure you remain ahead of the game in an ever-changing industry landscape. This up-to-the-second knowledge and big picture understanding powers our strategic excellence, ability to mitigate risks and instinct for taking action that will yield optimal results.

Rocket Mission

At Rocket, we are your engine. We partner with you to define your mission, set the flight path and navigate the course. We do the day-to-day, so you don’t need to. We land it and deliver results

See your brand soar to new heights!

We embark on every mission with a clear sense of purpose. The credentials of our team speak for themselves, with a proven track record for establishing brands in the marketplace and turning them into household names. Our success is sparked by carefully considered strategy development, wide-ranging experience, strong industry relationships and proficiency in execution.

The Rocket difference

Rather than simply selling your products to distributors or outlets and hoping for the best, the Rocket approach allows you to establish and maintain relationships with your retailers and their customers. You’ll receive access to intelligence and analytics that will keep you informed about how your brand is performing, and what’s happening in the marketplace.

We have assembled the best senior sales executives and a national salesforce of on-the-ground experts. Our team is specifically built to provide an end-to-end service that will support you throughout the entire retailer relationship journey. From getting you in-front of buyers, successfully through the pitch stage and onto shelves, to managing the execution of your in-store marketing, reporting and strategic planning for the future.

24/7 visibility. Because knowledge = power

Thanks to ongoing communication with the Rocket team and 24/7 visibility over your products and their performance, you’ll maintain a hands-on understanding of the market, what’s working, what’s not, and what steps can be taken to amplify your success.

Get extra time to focus on other aspects of your business

While you focus on your core business of product development and above-the-line advertising, the Rocket team will add value by seamlessly managing all aspects of your brand’s in-store execution. You can rest easy knowing you have capable hands and expert eyes overseeing this critical aspect of your operations, while you enjoy extra capacity to focus on other things.

The Rocket crew

Rocket is a powerful engine for brands, fuelled by forward-thinking, mould-breaking, highly-engaged sales specialists and business consultants with a passion for the pharmacy space.

It’s an accomplished and diverse team, packed with varying areas of expertise and complimentary skill sets. All members of the Rocket crew are committed to operating with vigour, and strive to remain ahead of the curve at every turn. With Rocket, you can count on smart strategies and effective tactics guaranteed to create an ongoing impact with retailers and customers.


We are agents of change combining vision with action to deliver more power to brands and more power to people.

Our process really is Rocket science!

Let’s get to know each other …

With a can-do attitude and powerful combination of knowledge and leadership, our team can skilfully guide you through the entire launch-to-market process, or propel your already established businesses to even greater success.

By taking the time to understand your brand, passion and vision, we’ll make it our mission to formulate the right plan to achieve your goals. Armed with a thorough knowledge of your products, audience, marketing strategy, promotional calendar and price points, we’ll offer expert advice on which outlets you should be targeting, before reaching out and making the introductions.

Getting you in front of the people who matter

Our enviable list of long-standing pharmaceutical industry contacts enables us to get you in front of the right buyers, in record time. We have solid relationships with the most influential people at big players like Chemist Warehouse and Priceline, as well as independent pharmacy chains and outlets nationwide.

To succeed in this heavily relationship-based space, experience and credentials are essential for making things happen … step forward Rocket! The industry knows us like we know the industry, with every member of our senior team a respected and long-standing expert in the pharmaceuticals sphere.

We know all the right things to say

We’ll work with you to develop a winning pitch that will hit all the right notes. We’ll identify what makes your brand stand apart from the competition, and paint a clear picture of why it’s a must-have for the shelves of your target retailers. What’s more, we’ll be in the room with you to help deliver the presentation in the most engaging way.

We know the market inside out. We know what retailers want from a deal, we know what’s reasonable, and more importantly we know what’s not! Having the expertise of Rocket in the room will guarantee the best possible deal is brokered.

5 … 4 … 3 … 2 … 1 … LIFT OFF!

Our work doesn’t end once your products are in-store. In fact, it’s only just beginning! Ever-committed to chasing opportunities and discovering future potential, we offer 360-degree industry insights and unique perspectives to add value over the long-term.

We proactively work with brand owners and retailers to develop effective and comprehensive annual in-store plans. Picture our highly tactical approach as the rocket fuel needed to drive your sales sky-high!

A passionate national field force to oversee in-store execution

At Rocket, we never stand still. Our dedicated national field force of savvy brand ambassadors works with retailers in an ongoing capacity to ensure products are given the best opportunities to get noticed by consumers.

Our broad geographical spread enables us to pay regular visits to every single store that’s selling your product. This crucial aspect of our work sees us interact directly with retail staff to ensure all in-store marketing, promotion and point-of-sale collateral is well-executed and implemented, and that products are positioned effectively and in the right quantities.

We’ll work with you to develop comprehensive and impactful staff product training, delivered by our energetic and knowledgeable team to ensure customer-facing employees are equipped with everything needed to effectively sell your products.

Throughout all of the above, we’ll remain aware that everything we do is a representation of your brand. You can rest assured we’ll operate with the utmost levels of professionalism and compliancy at all times, while actively nurturing your retailer relationships.

Keeping you up-to-date

Beyond our activities in-store, we’ll provide regular reporting and analytics for overall visibility. You’ll get to know exactly how your products are performing in real-time, enabled by our intuitive and user-friendly CRM system. It’s the kind of overarching picture you won’t get with existing pharmaceutical distributors and wholesalers in Australia. At Rocket we live in the detail to ensure you remain across every aspect of your sales and retailer relationships.

A commitment to collaboration

We like to think of ourselves as an extension of your team, with an ethos of collaboration underpinning everything we do. That’s why our clients stay with us for the long-haul, with relationships built on trust, commitment and results. Let’s work together to achieve great things for your brand!


Looking to go global? With Rocket, the sky’s the limit!

One area that ensures Rocket soars above the competition is our experience in China, a lucrative and booming market that an ever-increasing number of Australian brands are looking to crack.

Our strong relationships with the top Daigous afford us an acute understanding of what and where to sell. This kind of knowledge is essential for reaping the benefits of a strong Chinese presence. And our credentials speak for themselves, with two of Australia’s most iconic brands, Swisse and Lifespace, achieving unprecedented growth in the Chinese marketplace thanks to our leadership, relationships and expertise.

  • “Rocket Director Matt Holmes led the sales effort at Swisse that saw us develop into China’s number 1 wellness brand. His relationship and team building skills were seminal to our success. Matt is a force for great things. Any brand that he chooses to get behind will be a success here in Australia and in China.”– Radek Sali, CEO, Swisse Wellness.
  • “Rocket provided access to key retailers through their strong relationships built on trust, expertise, retail experience and category insight. Our partnership with Rocket enabled us to expand our capacity and gain ranging in both Chemist Warehouse and Priceline – brand providence that is so authoritative to Daigou buyers. Rocket offers a suite of services that can add value and capacity, allowing you to focus on business development while they drive your brand and grow sales. Their strategic account management and promotional planning have been integral to our brand becoming the No. 1 probiotic brand in Australia and on China’s eCommerce platforms.” – Craig Silbery, Chief Executive Officer, Life-Space.

We’re more than just pharmaceutical distributors in Australia, Rocket can also support you with…

  • Business consulting
  • Go-to-market strategy development
  • Full-service promotion, sales and market activations
  • Retailer relationship management
  • In-store execution
  • Retailer product training
  • China and South East Asian expertise
  • Daigou business strategies
  • Global pricing strategies
  • Full service account management
  • Weekly and easy-to-understand reporting

A message from our leader …

“With a long track record for successfully launching pharmaceutical consumer brands both domestically and overseas, I identified an appetite in the marketplace for a new breed of sales agency.

The industry was crying out for a modern alternative to the traditional offerings of Australian pharmaceutical distributors and wholesalers. I had a vision of creating an agency with focus, vitality and an entrepreneurial culture. This was achieved by carefully bringing together a creative team of strategic thinkers with an unparalleled understanding of the pharmacy landscape.

Rocket is an engine for brands. We’ll propel you forward and guide you along your desired trajectory. Our enthusiastic and confident field force will faultlessly execute our mission to represent your brand in-store, providing a vital link between your business plan and consumers Australia-wide.” – Matt Holmes, Managing Director, Rocket

Ensure the success of your brand today and into the future!

Rocket improves on the typical offering of pharmacy distributors and wholesalers in Australia. From mission control in Cremorne, Victoria, our seasoned team of industry experts will work tirelessly to design, direct and facilitate the critical retail-related processes that will provide more power to your brand.

Don’t just take our word for it …

“Having worked closely with Managing Director Matt Holmes over recent years, I know that his appetite for success is fuelled by innovation and revolution. His innate understanding of analytics coupled with his intuition commands respect.

Having worked with Rocket Director Corrine Holmes and her agency over the last 20 years, I have seen her business grow into the success story that it is today. This can be attributed to her commitment – making it her business to understand our business, her natural ability in forging relationships and a passion to understand the market and its trends. Together, Matt and Corrine create a formidable force.

Too many suppliers ‘launch and leave’. But I know Rocket will ‘launch and love’. And I foresee a star-filled journey together.” – Ilias Babalis, General Manager, Chemist Warehouse Group

Brands we’ve helped grow

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