The Art of Selling Cosmetics: 7 Tips to Grow A Cosmetics Brand Effectively
The market value for skincare products was expected to grow by 20 million in 2019! Chances are high that it may have superseded that estimate.
Cosmetics are essential items for most consumers, this is because some of them are used every day. If you are running a small brand, your number one concern may be how to grow your brand effectively.
However, knowing that you should grow your brand effectively and having it actually happen is another matter. When selling cosmetics, there are some things you need to do to make your vision of growth a reality.
Here are some tips that will help you to do just that!
1. Invest in Social Media
Social media is the fairy godmother of businesses. It has taken unknown companies to millionaire status.
One of the best things you can do is invest in an online presence. Be everywhere, make sure that you sign up for all the major social media platforms.
Facebook and Instagram have some of the most targeted advertisements available. If you want to target customers at a certain stage of their buying cycle, these platforms can help.
You can target people by their demographic, or their interests. You can even target people who have visited your website, or engaged with your past content. These platforms offer one of the most affordable forms of advertising for businesses.
Make sure you use organic traffic as well, post your products on Facebook and Instagram and engage with your audience and you are sure to see sales skyrocket.
2. Use Video
The beauty industry is booming on YouTube and cosmetics is the kind of product that lends itself well to video. If you are selling makeup, then the best way to get people to buy it is to show them how it looks or how it works. This means that you can have tutorials on your channel with people demonstrating the use of your cosmetics.
YouTube is also the perfect place to reach out to influencers to get them to try your products and expose you to a wider audience. Offer the influencer’s viewers discounts and you are sure to make sales.
You can also use video to showcase your company so that people can get to know you better. It is also the perfect arena for product launches.
3. Hire a Pharmaceutical Distributor
Finding a retailer who can give you a good deal is not that hard when you hire a pharmaceutical distributor. You can get on the shelves of some of the best retailers for the best deals so that you can still make a profit.
While driving your own sales is always good, you can kickstart your sales by having your brand in the best outlets and the right pharmaceutical distributor can do that for you.
4. Reach out to Everyone
Advertising your products diversity is key since people have become more sensitive than ever about inclusion.
You also want to ensure that the ingredients you use in your products are safe. The best way to do this is to choose organic ingredients as much as possible.
Source as many organic ingredients as you can for your products and clearly display this on your labels. These days, people read ingredients as the trend towards green living continues.
You also want to ensure that your advertising shows models of different body types and ethnicity as this will appeal to a wider cross-section of people.
5. Create a Loyalty Program
People who stick with your brand deserve to be rewarded. This is why having a loyalty program is so important. It helps you to show your appreciation for those customers who are high volume buyers.
They should be the first to get discounts and free items when they become available. You also want to ensure that these customers are part of a referral program if possible. Give them cash and product incentives when they bring in new customers.
6. A Review Goes a Long Way
The power of reviews is undeniable in the age of social media and online marketing. A review can make or break your products. This means you need to secure good ones.
There are several experts in the cosmetic field who will review your products for you or give testimonials. This will help to give you credibility as a new company. You also want to get your best and most loyal customers to give their honest reviews on social media.
7. Brand Your Product Well
A good brand has a well-recognised logo as part of its marketing strategy. There are some product that as soon as you see the logo you know the name of the company. This is your aim.
What this means is that your logo should be something that is well thought out and it should fully capture the character of your product. Take your time and make several samples of your logo before coming to a final decision.
You may also want to create a test group of family and friends to see which logo they like the best especially if you are a startup company.
A Final Look at Selling Cosmetics
Selling cosmetics is a profitable business and you can be successful in it if you know how to brand your business and promote it.
Once you know how to do this you will see your sales skyrocket. Make sure that you reach out to influencers. You should also get reviews from customers and those who are influential in your field whenever possible to increase your brand credibility.
If you would like more help with marketing your business, please contact us.