Rocket Brands Logo

Makeup Distributors Australia

The Rocket mission = More power to brands!

Calling all make up brands … With better distribution and boosted sales Rocket will help launch you into the stratosphere.

By tapping into our extensive list of contacts in the retail pharmacy space, Rocket supports clients in the make up business by facilitating great deals that get products onto shelves in the best Aussie outlets. Beyond this, we go the extra mile to guarantee the benefits of being in-store are capitalised on at every turn, every single day.

Rocket is part of a new wave of sales agencies. We’re changing the game when it comes to wholesale and distribution, having created something exiting and fresh. Our approach provides an intelligent and contemporary alternative to the traditional methods used by existing make up distributors in Australia.

Fundamentally our mission is simple … we work with clients to help launch products or grow existing brands by expertly initiating, developing and managing relationships with retailers.

You can think of us as the vital link between your brand and Australia’s best and most important retailers in the make up space. Every day, we work to bring these two worlds together, creating advantageous partnerships that will continue to prosper long into the future.

We are proud to work with make up brands across the entire spectrum, from start-ups taking their first tentative steps into the market, to Australia’s biggest players exploring new ways to expand their presence.

We believe in giving power back to brands, by offering real-time visibility over products and the market. This provides decision-makers with crucial information that can be used to strategically drive a business forward.

Strengthen your internal team by giving them access to Rocket’s team of critical thinkers, with unparalleled knowledge of Australia’s make up market. Our people are forward-thinking, industrial by nature, and an entrepreneurial spirit runs through everything we do.

We’ll work tirelessly to make sure you stay ahead of the curve in a quickly evolving landscape. Our big picture understanding is what underpins our highly tactical approach, our knack for lessening risks and our ability to identify the actions needed for superior results.

Rocket Mission

At Rocket, we are your engine. We partner with you to define your mission, set the flight path and navigate the course. We do the day-to-day, so you don’t need to. We land it and deliver results

See your brand soar to new heights!

We embark on every mission with a clear sense of purpose. The credentials of our team speak for themselves, with a proven track record for establishing brands in the marketplace and turning them into household names. Our success is sparked by carefully considered strategy development, wide-ranging experience, strong industry relationships and proficiency in execution.

What’s different about Rocket?

The first thing potential new clients ask is what makes the Rocket approach different to the services of their existing wholesalers or distributors. The answer is simple. As well as establishing relationships with retailers and selling your products to them, we go much further. We nurture and maintain those relationships over the long term, managing your product’s in-store presence, and strategically planning for the future.

To enable all of the above, we have assembled a team comprising the best senior sales execs in the country, who work in tandem with our national salesforce of on-the-ground experts. We also provide ongoing access to analytical sales data, ensuring you always know how your products are doing, and what’s happening in the marketplace, to aid smart decision making.

24/7 visibility. Because knowledge = power

Thanks to ongoing communication with the Rocket team and 24/7 visibility over your products and their performance, you’ll maintain a hands-on understanding of the market, what’s working, what’s not, and what steps can be taken to amplify your success.

Not enough hours in the day? Let Rocket give you the gift of extra time!

Effective management of retailer relationships takes a distinct set of skills and a lot of hard work. Imagine if this aspect of your work could be taken off your hands! You would be able to dedicate extra energy to other other crucial elements of your business such as product development and above-the-line advertising.

Step forward Rocket! Our team adds immeasurable value by faultlessly overseeing the implementation of your in-store execution, meaning you can rest easy as you enjoy extra capacity to focus on other things.

The Rocket crew

Rocket is a powerful engine for brands, fuelled by forward-thinking, mould-breaking, highly-engaged sales specialists and business consultants with a passion for the pharmacy space.

Add some Rocket fuel to your operations with a proficient team boasting varied skills and multiple areas of expertise. All members of our crew operate with an impressive energy, as they work to stay abreast of industry developments and stay ahead of the game. Let us develop the smartest strategies with the most effective tactics, for a sure-fire means of creating an impression not just with retailers, but with their customers too!

Our process really is Rocket science!

Getting to know you …

By combining our matchless knowledge and leadership, we can expertly walk you through the launch process for a new brand, or help lift an existing brand to higher levels of success.

At the beginning of our relationship with you, we’ll take the time to learn about every facet of your brand, your passion, vision and values, before developing the right strategy to achieve your objectives. Our comprehensive understanding of your business, products, audience, marketing strategy, promotional calendar and price points will assist us in offering invaluable insights and advice on the correct and most appropriate retail outlets to target. Then, we’ll make the introductions!

Say hello to your future retailers

Our unique and vast list of contacts including many of the make up industry’s most influential players means we’ll waste no time in getting you in front of the buyers who matter. What’s more, Rocket is well respected and has ultimate credibility, meaning when we talk, they listen. From household names like Chemist Warehouse and Priceline, to smaller independent stores, we know the right people to ensure your product distribution is maximised and, as such, give your brand the best opportunity to thrive.

A winning presentation!

Getting you in front of the right people is only step one. Beyond this, we’ll work together to ensure your pitch includes everything that matters, presented in the most appealing way. By pinpointing your brand’s unique selling points we’ll be able to tell an engaging story, clearly outlining why your products are an essential addition to the shelves of your target retailers.

We have a wealth of experience in pitch scenarios, so having us in the room to support your presentation will help to instil you with confidence. We add extra value by knowing exactly what your buyers are looking for in a deal. We know what’s realistic, and crucially what’s not! With all of this in mind, having Rocket by your side during your pitch will help guarantee you walk away with the best possible deal.

Ongoing support

So you’ve successfully delivered your pitch, and your products have made their ways onto shelves. What next? This is where Rocket’s work REALLY begins!! We are known for our commitment to identifying and chasing opportunities that maximise potential, as well as offering 360-degree insights and our own unique Rocket perspectives that will continue to add value into the future.

We are proactive in our approach to working with both brand owners and retailers on the development of wide-ranging and successful annual in-store plans. Picture our highly tactical approach as the rocket fuel needed to drive your sales sky-high!

National in-store brand representation

Our secret weapon is our dedicated national field force, comprising highly enthusiastic brand ambassadors whose regular, ongoing, face-to-face contact with retailers makes sure your brand and products receive maximum opportunities to get noticed by customers in-store.

Because we have such broad geographical reach, we are able to regularly visit all stores that stock our client’s products. This is such an important element of our work, because ongoing direct contact with retail workers will make sure products are positioned effectively, are available in the correct quantities, and that in-store marketing and promotions are well executed.

We’ll ensure all staff members responsible for selling your products are fully worded up on the benefits and points of difference. To facilitate this, we’ll tailor an impactful product training program, delivered to retail staff via our experienced and affable team. As such, all customer-facing employees will be armed with exactly what they need to most effectively sell your brand.

Throughout all of the above, we’ll remain aware that everything we do is a representation of your brand. You can rest assured we’ll operate with the utmost levels of professionalism and compliancy at all times, while actively nurturing your retailer relationships.

Keeping you up-to-date

Beyond our activities in-store, we’ll provide regular reporting and analytics for overall visibility. You’ll get to know exactly how your products are performing in real-time, enabled by our intuitive and user-friendly CRM system. It’s the kind of overarching picture you won’t get with existing make up distributor companies. At Rocket we live in the detail to ensure you remain across every aspect of your sales and retailer relationships.

A commitment to collaboration

We like to think of ourselves as an extension of your team, with an ethos of collaboration underpinning everything we do. That’s why our clients stay with us for the long-haul, with relationships built on trust, commitment and results. Let’s work together to achieve great things for your brand!


We are agents of change combining vision with action to deliver more power to brands and more power to people.

Looking to go global? With Rocket, the sky’s the limit!

One area that ensures Rocket soars above the competition is our experience in China, a lucrative and booming market that an ever-increasing number of Australian brands are looking to crack.

Our strong relationships with the top Daigous afford us an acute understanding of what and where to sell. This kind of knowledge is essential for reaping the benefits of a strong Chinese presence. And our credentials speak for themselves, with two of Australia’s most iconic brands, Swisse and Lifespace, achieving unprecedented growth in the Chinese marketplace thanks to our leadership, relationships and expertise.

  • “Rocket Director Matt Holmes led the sales effort at Swisse that saw us develop into China’s number 1 wellness brand. His relationship and team building skills were seminal to our success. Matt is a force for great things. Any brand that he chooses to get behind will be a success here in Australia and in China.” – Radek Sali, CEO, Swisse Wellness.
  • “Rocket provided access to key retailers through their strong relationships built on trust, expertise, retail experience and category insight. Our partnership with Rocket enabled us to expand our capacity and gain ranging in both Chemist Warehouse and Priceline – brand providence that is so authoritative to Daigou buyers. Rocket offers a suite of services that can add value and capacity, allowing you to focus on business development while they drive your brand and grow sales. Their strategic account management and promotional planning have been integral to our brand becoming the No. 1 probiotic brand in Australia and on China’s eCommerce platforms.” – Craig Silbery, Chief Executive Officer, Life-Space.

Rocket can support you with …

  • Business consulting
  • Go-to-market strategy development
  • Full-service promotion, sales and market activations
  • Retailer relationship management
  • In-store execution
  • Retailer product training
  • China and South East Asian expertise
  • Daigou business strategies
  • Global pricing strategies
  • Full service account management
  • Weekly and easy-to-understand reporting

A message from our leader …

“With a long track record for successfully launching pharmaceutical consumer brands both domestically and overseas, I identified an appetite in the marketplace for a new breed of sales agency.

The industry was crying out for a modern alternative to the traditional offerings of Australian pharmaceutical distributors and wholesalers. I had a vision of creating an agency with focus, vitality and an entrepreneurial culture. This was achieved by carefully bringing together a creative team of strategic thinkers with an unparalleled understanding of the pharmacy landscape.

Rocket is an engine for brands. We’ll propel you forward and guide you along your desired trajectory. Our enthusiastic and confident field force will faultlessly execute our mission to represent your brand in-store, providing a vital link between your business plan and consumers Australia-wide.” – Matt Holmes, Managing Director, Rocket

Ensure the success of your brand today and into the future!

Rocket improves on the typical offering of beauty product distributors and wholesalers in Australia. From mission control in Cremorne, Victoria, our seasoned team of industry experts will work tirelessly to design, direct and facilitate the critical retail-related processes that will provide more power to your brand.

Don’t just take our word for it …

“The appointment of Rocket as the exclusive sales network provider to Heritage Brands has allowed our company to hone in on truly exceptional customer service for the pharmacy and independent retail channels. When partnering with an agency, it is not only about the legality of the contract but how the two organisations live day to day, the spirit of the contract.

With Rocket and their Director, Corrine Holmes, we have a partnership that is built on mutual trust, shared values, business ethics and has delivered unprecedented growth to Heritage Brands.” – Con Gendis, CEO, Heritage Brands.

Brands we’ve helped grow

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