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Cosmetic Distributors Australia

The Rocket mission = More power to brands!

Is your mission to maximise your cosmetic brand’s presence in the pharmaceutical space, increase product distribution and boost sales? Make Rocket your mission control!

Rocket is a master at negotiating the best deals with retailers, placing your cosmetic products on-shelf in the right outlets, and making sure all in-store benefits are being optimised, every day of the week.

We like to think of ourselves as the next generation of sales agency. Our passion ignites when helping new brands to launch and existing brands to grow, through ensuring all retailer relations are properly managed.

A very different player in the market, our full-service offering is the smart and modern alternative for those looking to shift away from the more traditional approaches of cosmetic wholesalers and distributors in Australia.

By challenging conventional thinking around wholesale and distribution we’ve altered the status quo by creating something fresh and exciting for cosmetic brands. We act as the conduit between brand and retailer, tapping into our unparalleled list of industry contacts to support the development of long-lasting, mutually beneficial relationships.

Our customer-base comprises everything from start-ups taking their first tentative steps into the cosmetics market, through to the big-name Australian players looking for to boost their market presence.

At Rocket, we stand apart from the crowd thanks to our ongoing mission to give more power to brands. We achieve this by offering our clients the things other providers often do not, in particular the shrewd guidance and data-based intelligence needed to help drive a business into the future.

Add some Rocket fuel to the engine of your business by extending your team to incorporate our team! That way you’ll have ongoing and immediate access to a group of critical thinkers with a thorough understanding of the cosmetics landscape. Our instincts will ensure you stay on the front foot in this ever-evolving industry. Our highly strategic approach yields optimal results, enabled by our vast and current industry knowledge, big picture understanding, and aptitude for avoiding and managing risks.

Rocket Mission

At Rocket, we are your engine. We partner with you to define your mission, set the flight path and navigate the course. We do the day-to-day, so you don’t need to. We land it and deliver results

See your brand soar to new heights!

We embark on every mission with a clear sense of purpose. The credentials of our team speak for themselves, with a proven track record for establishing brands in the marketplace and turning them into household names. Our success is sparked by carefully considered strategy development, wide-ranging experience, strong industry relationships and proficiency in execution.

The Rocket way

Our involvement with your business goes much deeper than just selling your products to cosmetic distributors or outlets. Our goal is to help you establish and maintain relationships with key retailers, and by extension their customers. We’ll keep you informed with vital analytics to ensure you remain across product performance, as well as the state-of-play across the market.

We are proud to have built a team boasting some of the best senior sales executives in the business, ably supported by a national salesforce of experts, on-the-ground, every day. This allows for an end-to-end service designed to support clients throughout their entire journey with their retailers. The list of ways in which we support our clients is endless, but to offer a few key examples, we’ll ….

  • get you in-front of buyers
  • coach you through the pitch stage
  • manage the process of getting your products onto shelves
  • oversee the execution of your in-store marketing
  • provide informative and regular reporting for ultimate visibility
  • support you with strategic planning for the future.

24/7 visibility. Because knowledge = power

Thanks to ongoing communication with the Rocket team and 24/7 visibility over your products and their performance, you’ll maintain a hands-on understanding of the market, what’s working, what’s not, and what steps can be taken to amplify your success.

Rocket gives you extra time!

Retailer relationships are a complex and often time-consuming element of running a business, particularly when you’re aiming for maximum rewards. By effectively managing every element of your in-store strategy, Rocket can give you back precious time and extra capacity to focus on core business activities, including product development and above-the-line advertising. Enjoy the peace-of-mind that comes with knowing you’re in experienced hands and have expert eyes overseeing an area so vital to the success of your business.

The Rocket crew

Rocket is a powerful engine for brands, fuelled by forward-thinking, mould-breaking, highly-engaged sales specialists and business consultants with a passion for the cosmetics space.

Our team includes some of the most accomplished and well-respected names in the field, with a diversity of skills and expertise that immeasurably strengthens our approach. Rocket crew members all have one thing in common … we operate with vigour, and strive to remain ahead of the game. Our smart strategies and proven tactics are a sure-fire way to make a lasting impression on retailers and customers.

Our process really is Rocket science!

Getting to know you …

By combining knowledge and leadership, our team is in the strongest position to expertly walk you through the launch-to-market process, or advise on the steps needed to drive your already established businesses towards even greater success.

It may sound obvious, but the key to our approach is the time taken at the start of the process to fully understand your brand, passion and vision. This informs the development of a plan we know will support your goals. We’ll take our extensive understanding of your products, audience, marketing strategy, promotional calendar and price points, and equip you with specialist advice on the most appropriate retail outlets to target, before picking up the phone and making the introductions.

Introductions to the right people

From key people at the big names like Chemist Warehouse and Priceline, to independent pharmacy chains and outlets nationwide, we have the most enviable list of pharmaceutical and cosmetic industry contacts. What’s more, our list is jam packed with the names of people with whom we have long-standing and trusted relationships. This enables us to quickly get you in front of the cosmetic buyers that matter.

We’re operating in a heavily relationship-based space, so experience and credentials mean everything. The industry knows Rocket like Rocket knows the industry. This is what powers us to make things happen and get the job done with the right results.

Knowing what to say

Lost for words? Don’t panic! The Rocket team knows exactly what it takes to develop a winning pitch. By identifying the points-of-difference that make your brand stand out in the crowded cosmetics space, we’ll clearly demonstrate why your products are a must-have for the customers of your target retailers.

Stage fright? Again, don’t panic! We’ll be right there with you throughout the pitching process and will help deliver your presentation in a way we are confident will create the biggest and best impact.

Because of our boundless experience, we know exactly what retailers are looking for in a deal. We also know what’s reasonable and, more importantly, what’s not! By having Rocket on your team, you won’t be left high and dry when it comes to negotiating a deal that will best serve your brand and future success.

Ready to launch

Successfully pitching your product and getting it in-store is only the beginning of the journey. We thrive when identifying and chasing new opportunities and uncovering fresh potential. That’s what drives us to proactively work with brand owners and retailers on the development of successful and comprehensive annual in-store plans. Our 360-degree industry insights and informed perspectives continue to add value to our clients, year after year. Picture our highly tactical approach as the rocket fuel needed to drive your sales sky-high!

A national field force to drive in-store success

Rocket is blessed with a dedicated national field force of confident and smart brand ambassadors, who work closely with retailers every day to ensure products enjoy maximum opportunities to be noticed in-store by the people buying them.

We’re pretty much everywhere! This broad geographical spread makes it easy to pay regular visits to all stores stocking your products. By engaging directly with retail staff we are able to make sure in-store marketing, promotion and point-of-sale collateral is properly executed and implemented, that your products are given due prominence and are available to consumers in the right quantities.

And then there’s our expertise in training. In collaboration with your team, we’ll develop impactful retailer product training, to be delivered by our energetic and passionate team. Our number one goal here is to ensure all customer-facing staff are given all the tools and knowledge they need sell your cosmetic products with confidence.

Throughout all of the above, we’ll remain aware that everything we do is a representation of your brand. You can rest assured we’ll operate with the utmost levels of professionalism and compliancy at all times, while actively nurturing your retailer relationships.

Keeping you up-to-date

Beyond our activities in-store, we’ll provide regular reporting and analytics for overall visibility. You’ll get to know exactly how your products are performing in real-time, enabled by our intuitive and user-friendly CRM system. It’s the kind of overarching picture you won’t get with existing cosmetic distributors and wholesalers in Australia. At Rocket we live in the detail to ensure you remain across every aspect of your sales and retailer relationships.

A commitment to collaboration

We like to think of ourselves as an extension of your team, with an ethos of collaboration underpinning everything we do. That’s why our clients stay with us for the long-haul, with relationships built on trust, commitment and results. Let’s work together to achieve great things for your brand!


We are agents of change combining vision with action to deliver more power to brands and more power to people.

Looking to go global? With Rocket, the sky’s the limit!

One area that ensures Rocket soars above the competition is our experience in China, a lucrative and booming market that an ever-increasing number of Australian brands are looking to crack.

Our strong relationships with the top Daigous afford us an acute understanding of what and where to sell. This kind of knowledge is essential for reaping the benefits of a strong Chinese presence. And our credentials speak for themselves, with two of Australia’s most iconic brands, Swisse and Lifespace, achieving unprecedented growth in the Chinese marketplace thanks to our leadership, relationships and expertise.

  • “Rocket Director Matt Holmes led the sales effort at Swisse that saw us develop into China’s number 1 wellness brand. His relationship and team building skills were seminal to our success. Matt is a force for great things. Any brand that he chooses to get behind will be a success here in Australia and in China.” – Radek Sali, CEO, Swisse Wellness.
  • “Rocket provided access to key retailers through their strong relationships built on trust, expertise, retail experience and category insight. Our partnership with Rocket enabled us to expand our capacity and gain ranging in both Chemist Warehouse and Priceline – brand providence that is so authoritative to Daigou buyers. Rocket offers a suite of services that can add value and capacity, allowing you to focus on business development while they drive your brand and grow sales. Their strategic account management and promotional planning have been integral to our brand becoming the No. 1 probiotic brand in Australia and on China’s eCommerce platforms.” – Craig Silbery, Chief Executive Officer, Life-Space.

Rocket can support you with …

  • Business consulting
  • Go-to-market strategy development
  • Full-service promotion, sales and market activations
  • Retailer relationship management
  • In-store execution
  • Retailer product training
  • China and South East Asian expertise
  • Daigou business strategies
  • Global pricing strategies
  • Full service account management
  • Weekly and easy-to-understand reporting

A message from our leader …

“With a long track record for successfully launching pharmaceutical consumer brands both domestically and overseas, I identified an appetite in the marketplace for a new breed of sales agency.

The industry was crying out for a modern alternative to the traditional offerings of Australian pharmaceutical distributors and wholesalers. I had a vision of creating an agency with focus, vitality and an entrepreneurial culture. This was achieved by carefully bringing together a creative team of strategic thinkers with an unparalleled understanding of the pharmacy landscape.

Rocket is an engine for brands. We’ll propel you forward and guide you along your desired trajectory. Our enthusiastic and confident field force will faultlessly execute our mission to represent your brand in-store, providing a vital link between your business plan and consumers Australia-wide.” – Matt Holmes, Managing Director, Rocket

Ensure the success of your brand today and into the future!

Rocket improves on the typical offering of beauty product distributors and wholesalers in Australia. From mission control in Cremorne, Victoria, our seasoned team of industry experts will work tirelessly to design, direct and facilitate the critical retail-related processes that will provide more power to your brand.

Don’t just take our word for it …

“The appointment of Rocket as the exclusive sales network provider to Heritage Brands has allowed our company to hone in on truly exceptional customer service for the pharmacy and independent retail channels. When partnering with an agency, it is not only about the legality of the contract but how the two organisations live day to day, the spirit of the contract.

With Rocket and their Director, Corrine Holmes, we have a partnership that is built on mutual trust, shared values, business ethics and has delivered unprecedented growth to Heritage Brands.” – Con Gendis, CEO, Heritage Brands.

Brands we’ve helped grow

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